They are raising money for their respective foundations:
(Webb) W20 Foundation MISSION
Promotes social responsibility and community giveback through athletes in North America. Increase young athletes self confidence, promotion of responsibility, independence and overall help to build strong character.
A portion of proceeds will also support Alzheimer's and Dementia research.
(LaFontaine) CIC Foundation MISSION
Building interactive game rooms in children's hospitals throughout NorthAmerica. These rooms connect hospitalized children to their family, friends and heroes. We will open rooms inCanada and NYC w/in weeks of the ride.
Webb is blogging about it here: http://w20foundation.blogspot.com/
You can also find out where they are at this link:
(As of 1:45 ET they are in central NY, just east of Bridgewater NY (and about 30 miles north of Cooperstown) --just over 200 miles from NYC.)
Forever1940 is the nom de plume of Eric Hornick, statistician on Islander home telecasts since 1982. Visit my blog: NYISkinny.com and follow me on Twitter @ehornick