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The Skinny: Isles 5, Chicago 4

"The Skinny"  By Eric Hornick Game 31 Isles 5, Chicago 4 Simon Holmstrom scored a goal and added two assists, while Jean-Gabriel P...

Monday, October 15, 2012

The NHL and the PR Battle of 2012

http://www.theglobeandmail.com/sports/hockey/globe-on-hockey/nhl-readies-shared-sacrifice-pr-pitch-to-fans/article4613910/

By tonight, Frank Luntz will be a household name to hockey fans.

The original Deadspin article is here:
http://deadspin.com/5951872/inside-a-secret-nhl-focus-group-how-a-top-gop-strategist-is-helping-hockey-owners-craft-their-lockout-propaganda


 
Forever1940 is the nom de plume of Eric Hornick, statistician on Islander home telecasts since January 21, 1982. Visit my blog: NYISkinny.com and follow me on Twitter @ehornick

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